Brand
Bruusta Kombucha

The Brief
Bruusta Kombucha needed to launch and build awareness for a new-to-market homebrew kombucha system. With no existing audience, they needed a scalable way to reach the right consumers quickly without relying on paid ads alone.

Campaign
We activated a curated creator and affiliate launch campaign under the #bruucrew hashtag, selecting partners who authentically embodied the health-conscious, budget-savvy, and DIY/eco-conscious lifestyle. By staying strategic, not just broad, we prioritized quality alignment over volume, ensuring every partner genuinely resonated with Bruusta's brand values.

Social Platforms
Facebook, Instagram, TikTok, YouTube

ROI

• 9.3% reply rate (average industry standard = 3-7%)

• 65% posted in the first month (average industry standard = 10%)

• 5.5% sales converted (average industry standard = 0.5-1%)

Behind the Results
Close, consistent communication with every affiliate, including regular check-ins to track progress and keep momentum high was the key driver behind these results.