Brand
GT's Living Foods

Theme
We launched GT's Living Foods on TikTok with a viral hashtag challenge designed to drive brand awareness, community participation, and follower growth at scale.

Social Platform
TikTok

Campaign
#UnitedWeDance Hashtag Challenge

Rules
Post a dance video with your favorite GT’s Kombucha bottle and #UnitedWeDance. You'll be entered to win a month's supply of free GT's Synergy Kombucha 😍 AND a grand prize trip ✈️ to “The Kombucha Lair” (GT Dave’s home) in Los Angeles 🌴.

ROI

• 1 billion views in the first 48 hours

• 4 billion+ total views

• 4,000%+ follower growth

• 150%+ increase in web traffic

• 65% YoY sales increase

The Moment It Took Off
During the campaign launch, our team managed such a high volume of real-time community engagement that TikTok flagged the account activity. A TikTok rep reached out and said he had never seen anything like it. We took turns responding to comments around the clock to keep the momentum going.