Social Media Marketing
I fell in love with social media before algorithms existed. Back then it was pure community. Now it's community plus data, and that combination is what I live for. The creative instinct backed by the numbers that prove it worked. That's my sweet spot.
I help brands develop authentic voices, build engaged communities, and turn content into measurable results. Every strategy I build is informed by performance data, audience insights, and a deep understanding of what makes people stop scrolling and take action.
Brand: Bruusta Kombucha • Social Platforms: Facebook, Instagram, TikTok, YouTube • Content: Affiliate Launch Campaign via #bruucrew
Brand: GT's Living Foods • Social Platform: TikTok • Content: #UnitedWeDance Hashtag Challenge • ROI: 1 billion views in the first 48 hours • 4 billion+ total views • 4,000%+ follower growth, 150%+ increase in web traffic, 65% YoY sales increase
Brand: GT's Living Foods • Social Platform: Instagram Stories • Content: Flavor Feature for World Kombucha Day 2021
Brand: GT's Living Foods • Social Platform: Instagram • Content: Zodiac - Aries
Brand: Kia Motors America • Social Platform: Facebook • Content: Kia Sportage • ROI: 3x follower increase in three months via content optimizations
Brand: National Pork Board • Social Platforms: Facebook, Instagram • Content: Don't Miss the Flavor campaign, educating people about the benefits of fresh pork
Brand: Kia Motors America • Social Platform: Facebook • Content: Kia Soul promo for BDOYL 2017
Brand: American Idol • Social Platform: Twitter (live-tweeted from the show) • Content: Tease American Idol Season 12 Finale
Brand: American Idol • Social Platform: Twitter (live-tweeted from the show) • Content: Featuring Adam Lambert
Where It All Started = CPG + Hospitality
My career began in graphic design, which gave me a natural foundation when social media emerged. The visual storytelling, content creation, and brand identity skills I built as a designer translated seamlessly into social, and my early clients were CPG and hospitality brands where I managed strategy, content creation, community management, and paid social, building audiences from the ground up and delivering results that still hold up today.
Growth in nine months:
Grew fanbase by 670% on Facebook
Grew fanbase 275% on Twitter
Growth in six months:
Grew fanbase by 3,200% on Facebook
Grew fanbase 550% on Twitter
Increase LIKES by 75% through Facebook Ads.