Hello? Is it me you’re looking for?

I’m sure you all have been seeing these Hello? promos all over the digital space. I’ve been seeing them this whole year! Well, I am finally finding them in the physical space in my neighborhood of Downtown Los Angeles. Spring and 6th. Brilliant. It’s like why didn’t I think of this!

I decided to look into the history of this promo. I mean is it even a promo? It may be just for fun. BUT it’s definitely promoting Lionel Ritchie, as I have been watching videos of him all morning.

I found this blog that would indicate that this all started in Brooklyn.

Hello? Is it Lionel Richie you’re looking for?

And I found where you can download a replicated PDF (as no one knows who posted the original).

I want to steal this idea for the things I want to promote, but then will I just be seen as a copy-cat?


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