I created this logo for Marina del Rey Parasailing with three things in mind: Current trends in logo design, most optimal design to share across print and digital platforms and most effective utilization of the chute to showcase the product of parasailing. The challenge I came across was the long title, Marina del Rey Parasailing. This was easily overcome by using the circle format of logo that we are familiar with because of Starbucks and Chipotle.
Cool! That’s a clever way of looikng at it!