I LOVED designing this rack card! It was such an awesome creative challenge. I thoroughly enjoyed the process.

The number one concern was how to have this rack card stand out in a display of rack cards stacked atop each other. That being said, only the top third of the rack card would be seen at any given time in a display rack, at say, a hotel. I had to ask myself, What do I need to do to have this card stand out from the others?

The solution: Red. The color red! The front of the card was a simple eye-catching graphic of parasailing. The back of the card showcased all the important info including map (which I created), social networks, hours of operation, address and details about parasailing with Marina del Rey Parasailing!