I attended my first BlogWell event today, held at USC in Los Angeles! AND… It. Was. Awesome! Amazing networking. Key Takeaways. Lots of “Ahhhh” moments. And More! Shown in the photo above: Fellow Social Media Club LA Board Members live blogging and live tweeting #BlogWell: Garick Chan, Me, Lauren Buchman, AJ Bellarosa, Chris Lam!
What is BlogWell?
- BlogWell is a series of events across the nation hosted by SocialMedia.org. This was their first visit to LA!
- Topics at each event are shown in a series of panels, showcasing how big brands use social media.
Today we had a chance to hear eight case studies covering key findings in the top social media programs at these large corporations: McDonald’s, Mattel, Kaiser Permanente, Raytheon, Microsoft, General Mills, Life Technologies and MGM Resorts.
And I have to say, it was pretty amazing to be in the same room as some of the big guys at big brands like Toyota, TOMS, Yahoo and more! Totally motivational, inspirational, sensational…. I’m still feeling the creative juices flowing through my veins!
Key takeaways via tweets during the event:
Soon we may see a time where we'll gain more benefit from LinkedIn than Facebook, says @vincegolla. #blogwell
— Sarah Beth Rosa (@sarahbethrosa) December 5, 2012
"Appetite for video is growing, but the appetite for *perfect* video is diminishing." –@vincegolla. Being timely & topical is key. #BlogWell
— Chad Coleman (@HashtagChad) December 5, 2012
Everybody wants to see more video. "Video is the new video." – @vincegolla #blogwell
— Sarah Beth Rosa (@sarahbethrosa) December 5, 2012
Yelp now posts on top of reviews, "This business pays for reviews." It's all about transparency. #socialmedia #blogwell
— Sarah Beth Rosa (@sarahbethrosa) December 5, 2012
Need to go over the birds & bees of #socialmedia with your digital agency? Get Out! #blogwell
— Sarah Beth Rosa (@sarahbethrosa) December 5, 2012
Typical Facebook post has a life of two hours. Top interaction happens within first half hour. – @thatrobguy #blogwell
— Sarah Beth Rosa (@sarahbethrosa) December 6, 2012
Posting a photo or video with every post ensures more exposure in feeds. – @thatrobguy #socialmedia #blogwell
— Sarah Beth Rosa (@sarahbethrosa) December 6, 2012
Social media managers are the friendliest people, because they're community managers, so said at #blogwell.
— Bonnie Nicholls (@banicholls) December 5, 2012
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