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love is in the air

Turns out that people really like parasailing with their sweeties! Based off a promo campaign created by Marina del Rey Parasailing, I made these Valentines, and they were a huge success on Facebook and Instagram! I’ve noted this for future social media campaigns for them! And, I’ve also noted, that The Voice used a similar [...]

What Makes Someone a Social Media Expert?

I’ve been obsessed with Linkedin Groups lately, particularly the the discussion forums. I came across this question recently and had to share: What makes someone a social media expert? Thinking on it for a few minutes, here’s how I answered the question: Social Media Expert = Understands the various platforms Creates ideal strategy to drive [...]

Pinterest as a Bookmarking Tool

Earlier this week, I started brewing my own kombucha. This came after many hours of online research and Youtube videos. With the loads of information I was collecting, I wanted a place to see it at a glance. Step in Pinterest. Step in my “Kombucha Love” Pinterest Board – a collection of kombucha how-tos, different ways to brew, [...]

Pinterest Goodies: All Things Pinterest

Pinterest is one of my favorite social platforms. Why? Eye-Candy – visually pleasing and emotional experience Bookmarking – saving collections of pins Awareness – of products, goods, services Drives traffic – clicks back to website, builds SEO Life – sharing stories I recently made a Pinterest Plan for a small consumer packaged goods business and [...]

Finally. Instagram Profiles.

When I first learned about Instagram Profiles earlier this week, I literally jumped for joy! All the months I’ve been waiting for this, and the time has come. Love the interface. Love how they make the photos pop out at ya! Love how I can update my profile settings online. Easy peasy. Only hope for [...]

Top Seven Reasons Why The New Twitter Header Doesn’t Make Sense to Me

Earlier today I found myself in a mini mass-tweet session with @ToolboxTalks after I tweeted about boycotting the new Twitter Header, and they responded asking why: @sarahbethrosa What don’t you like about it? A little cluttered? #TwitterHeader #graphicdesign — Toolbox Design (@ToolboxTalks) September 19, 2012 So here’s my Top 7 Reasons Why the New Twitter Header [...]

Tweaks for Optimal Tweets

So I haven’t been tweeting for brands totally incorrectly. However, this article, Sorry, Marketers, You’re Doing Twitter Wrong, opened my eyes to easy tweaks for optimal tweets! Best time to tweet • Weekends • Busy hours: 8am-7pm What I WAS doing – tweeting more on weekdays and less on weekends. Optimal number of tweets per [...]